I pay for subscriptions, several, but I am never going to pay one publication a small fee every time I read an article. That model is completely counter-intuitive and punitive to the consumer.
What I _would _do is pay a flat fee to subscribe to several publications.
That's the only path: to give people more value than they expect for less money than they expect.
It could be multi-tiered: the more publications you subscribe to, the less each costs. So like there's the $19 plan, the $29 plan, and so on. Some tiers are even ad-free.
You'd also need to nurture all of these subscribers with a sense of community, public radio style.
This is more likely to emerge in the newsletter space than in the traditional new space. Innovator's dilemma.
sanswork 54 minutes ago [-]
Micropayments work for games because there is some specific outcome I know I want and know paying this money will move me closer to that goal in the immediate future.
That isn't the case for news content. In news it's "reading this might be interesting" or being generous "knowing this might improve my life at some point".
That delay in outcome will kill micropayments because it again goes from a very easy calculation in your mind to "too hard" like Clay talked about.
hibikir 24 minutes ago [-]
I also don't have any proof that the article will be any good. When buying a whole newspaper for the day, if some of the articles are suboptimal, I can still make money from the reliably good stuff. But if I go look at an article, am I getting something good, or is it regurgitated Reuters I read before, plain AI, or completely wrong? The barrier is too high if I don't have a lot of faith in the source, and if I do, I should just subscribe
onyx228 2 minutes ago [-]
I've spoken to a german news outlet a while back, and that was my contention too: I don't know if the article will be any good.
My suggestion was as follows:
Start the article by providing the dry facts - the meat of the article - in a super condensed format, so people get it as quickly as possible. Then, ask for money to get the rest - the analysis, the "whodunit", the "how we got there", the background, the bio's, and everything else. And then tell people: "If this interests you, you can pay $0.xx to read the rest of our article about it, including: (insert bullet points I just mentioned)"
The first section acts as proof that the person writing the article did their research; the rest is for those who are genuinely interested in the topic. It prevents disappointment and tells you clearly and transparently what you're getting for you cents.
I don't think the company did it in the end. They're struggling.
onyx228 8 minutes ago [-]
That is a correct evaluation of this. I've worked in marketing for a longer while and your instincts are spot on.
In media generation, such as music, streaming, articles, etc the only thing that gets people to fork over money regularly is if they're a fan of some sort. The patronage system. That means they have to like you and come back to you so often that they'll feel a connection - and they'll want to support you out of the goodness of their heart. This is the strategy used by streamers, by buskers on the street, and by content creators of all sort.
The main issue with applying this to articles is that most news is discovered by way of google news, or a similar hub site, which sometimes will present news from you - but it won't happen often enough to create such a connection. One may ask if the frequency of this happening is deliberately that low, compared to social algorithms on other products, where return visits are encouraged - if you like a tweet, you get more tweets from that same person; if you like a short, you get more youtube shorts from that channel; and so on.
Ultimately for news you have to be so large that people will come to you on their own, without being funneled through google news. This works for huge news sites - the register, NYT, Golem, etc. There is no way for a small site to break through like that. I think the last time I've seen this get pulled off successfully - a website started from 0 generating a cult following - was Drudge Report.
bee_rider 16 minutes ago [-]
Maybe initially you wouldn’t know if an article would be good. But over time you could probably make reasonable guesses from the author/headline/title combination.
sanswork 8 minutes ago [-]
[delayed]
post-it 32 minutes ago [-]
I think the site is right about the "coins" method. If I had an automatic subscription of $10/month to refill my news wallet, and I could pay $0.05 out of it to read an article, I'd do it, especially if it was a use-it-or-lose it system.
In fact, if they charged $0.20 per story if you pay directly, or $0.05 per story if you pay out of your auto-reload wallet, I think that could incentivize users to subscribe.
Of course, it would have to be shared across every newspaper, and publishers hate that. Apple News is the closest it's gotten - the app sucks, but you can share articles into it to remove the paywall and that works great.
sanswork 28 minutes ago [-]
People already can't be bothered clicking on the paywall busting links to view articles because the friction is too high. Having to decide if something is potentially worth 20 cents seems easy when you have to make that decision in your mind a single time for something you're obviously interested in but in reality it becomes multiple times a day for things that you are maybe only slightly curious about the fatigue will add up very quickly and I double anyone would do a second reload(if they do the first load at all).
bee_rider 16 minutes ago [-]
What’s a paywall busting link?
sanswork 15 minutes ago [-]
archive.whatever links
spir 4 minutes ago [-]
If micropayments have a future, it's on blockchains.
I have a patent on micropayments for the Web from 1996. 30 years later, the situation hasn't changed and Clay Shirky or Andrew Odlyzko's arguments around the mental cost of microtransactions remain valid. Besides subscriptions to individual publications, the only model that would work is a Spotify-like subscription for a bundle of sites, with the revenue shared according to page views (or better, some metric that does not reward clickbait).
If they don't want to be stiffed on royalties like how musicians get pennies from Spotify, news sites will need to establish some sort of co-op to host this, and not rely on the likes of Meta or Apple, as tech companies have proven treacherous to the news biz many, many times before.
AndrewStephens 19 minutes ago [-]
I get the sentiment but micropayments just don’t work - the main problems are not technical but social. Even in the gaming sector, nobody really charges less than about a dollar for items - that is the smallest unit of money where putting up with fraud, complaints, and chargebacks becomes worthwhile.
Add to this the huge race to the bottom (they are charging 3 cents for their article, read my summary for 2 cents) and you quickly begin to see why micropayments have never taken off.
Finally, I wrote a blog post along these lines with more detail[0]. For those who disagree, ask yourselves; would you pay me 2 cents before you click that link.
The difference between $0.00 and $0.01 is infinite.
But I’m really curious how bad the free experience would have to become before people are open to paying a pittance?
parpfish 23 minutes ago [-]
The free experience on the site for every small town newspaper or tv station is horrific. Genuinely among the worst, least usable websites on the internet.
The problem is that the horrendousness doesn’t drive people to pay, it drives them to social media.
And a big part of this is that local papers consider their online presence secondary to print. So paying will get you a physical newspaper and unlimited access to the worst site in the world
gnatman 19 minutes ago [-]
OK but the difference between $0.00 and $0.01 is also 1 cent.
groestl 1 minutes ago [-]
And your data.
bee_rider 13 minutes ago [-]
Easier to just not be informed about local events.
eli 41 minutes ago [-]
This does not seem to reckon with the many, MANY times this has been tried and failed. (The LinkedIn post at least acknowledges attempts that "did fail in the 90s and 2000s" and quickly waves them away.) There have been at least a dozen serious attempts in the last 20 years that I'm aware of.
What about Blendle? They had NYT, WaPo and WSJ as launch partners in 2014 but give up on micropayments in 2023 citing "very low demand"
Or Flattr. Or Invisibly. Or Pico. Or Brave's goofy crypto token. Or Coil. The Washington Post themselves experimented with cheap "day passes" a few years ago but I guess they didn't work well enough to keep. Arguably Medium's rev share program was another failed attempt. Heck no less a content middleman powerhouse than Apple tried and mostly failed to do a rev share / micropayments scheme with Apple News.
post-it 30 minutes ago [-]
The trick is market share. I'm not going to subscribe to a NYT/WaPo/WSJ trio because sometimes I want to read Reuters and I'm not going to pay for a partial solution.
I was very happy with my Apple News subscription because it has every English-language newspaper I've come across.
eli 20 minutes ago [-]
I like Apple News too, though they are walking a bit of a tightrope with their publishing partners which is why you can't just click a link to wsj.com/blahblah and have it open in Apple News, and you can't really just browse a front page. (Also it notably does not have NYT.)
cyberax 11 minutes ago [-]
Scroll was successful. I had a subscription, and it worked on multiple sites that I was visiting.
So Twitter acquired and killed it.
jawns 55 minutes ago [-]
No, no, no! Micropayments are not the way.
We already know the way. It's the cable/streaming model.
You pay for a single monthly subscription and get access to substantially all of the major news content.
What would need to happen for this to be possible? Cooperation between most of the major news outlets. Not cooperation in an anti-competitive sense, but willingness to participate in this sort of business model.
I'm a former news editor and left the industry because the business side couldn't figure out a viable business model.
I realize and feel deeply the loss we experience (especially at the local and state level) when quality journalism dies out, and I would love for the industry to recover.
But they're not going to do it unless they recognize that single-site subscriptions (or micropayment transactions) aren't going to cut it.
parpfish 21 minutes ago [-]
If you thought clickbait headlines were annoying when people were competing for ad impressions, just wait until they’re competing for micropayments.
stetrain 47 minutes ago [-]
Copying the cable model would favor big media companies over smaller, more local players.
A music-streaming style option, where the user's monthly payment is distributed in proportion to the articles they read, might be better. (Although not without it's own issues)
cogman10 25 minutes ago [-]
I tend to agree, but the big problem is "who will operate this?".
The music model worked because a heavyweight like apple was able to come in and negotiate with a huge number of labels while simultaneously allowing access to unlabeled content. That expanded with Spotify, though they got there by effectively stealing the music for as long as possible until they were established.
I can't see how that'd work with news. Especially since so many of the news outlets exist and have been created to run propaganda for the owners. A decent number of them are effectively just funded by billionaires that want to push their agendas.
eli 25 minutes ago [-]
I think this is even harder to make work than straightforward micropayments with crypto or paypal or similar.
Is it the same subscription fee no matter what publications I read or how many articles? (If it varies directly based on what I'm reading then I think it is just micropayments.)
Publications with healthy subscription revenue like WSJ or the Economist are not going to be interested in participating unless they get paid a lot of money and/or can be assured it somehow will not cannibalize their direct sales.
Who owns the customer relationship? Publishers have been burned pretty much 100% of the time they cede that direct relationship to someone else.
Also, it's been tried: see Scroll, Apple News, Flattr, Coil, Brave BAT...
cyberax 5 minutes ago [-]
Scroll was successful. It provided more income than ads to participating companies. So it was hastily acquired and killed by Twitter.
Flattr required installing an extension (sorry, no), Brave is a whole separate browser, Coil was based around cryptocrap.
eithel 50 minutes ago [-]
Apple news is around with that model. Not sure how successful they are though.
nikole9696 40 minutes ago [-]
Anecdata: I use Apple News+ for exactly this reason. I get many publications included, and some magazines, and over time it learns what stories I like and surfaces those more often.
48 minutes ago [-]
rlue 48 minutes ago [-]
+1. I come online to discover new things because there's less friction online than anywhere else. What's more, digging through a mountain of content to find something that resonates with you is a form of work in its own right.
Micropayments are friction, and if you put friction on top of the work of discovery, I will do something else with my time.
pier25 47 minutes ago [-]
What if you're not a major news outlet?
Also, how's the deal between the distributor and the news outlets? Do you get paid according to views or is it a flat fee?
hinkley 43 minutes ago [-]
We also have PBS as a model.
jawns 41 minutes ago [-]
Until it gets defunded based on the whims of the administration :(
hinkley 26 minutes ago [-]
That doesn't change the fact that it worked for fifty five years.
closewith 47 minutes ago [-]
Centralised billing effectively makes serious journalism impossible. Omnibus subscription services will ruthlessly cut anything that affects the bottom line, and effective journalism is necessarily unpopular.
carlosjobim 33 minutes ago [-]
Exactly! That's why Spotify doesn't allow any noisy music or music with curse words. The mainstream public would flee from the platform.
eli 24 minutes ago [-]
I'd encourage you to ask a recording artist how they like the arrangement they have with Spotify.
But also, yeah, I do think the streaming financial incentives affect what music gets written and produced. Just not necessarily anything to do with cuss words.
carlosjobim 34 minutes ago [-]
Oh, but don't you know? If our newspaper is on the same subscription as another newspaper which we don't like, then that means we agree with them in all their radical and dangerous opinions? No, no, no, people want to read only one newspaper, which tells them what to think and how to feel on every subject matter.
That's why streaming services also failed. Imagine Beatles and gangster rap and heavy metal being on the same music platform? Fans would never accept that!
CrzyLngPwd 16 minutes ago [-]
I wouldn't pay for a news site, and I try to avoid looking at them, but sometimes I get sucked in.
The news is toxic propaganda, and nothing more. Nothing actionable.
Avoid at all costs.
Animats 16 minutes ago [-]
I want a lie bounty. If I pay for an article and find a lie in it, I should get a refund plus a bug bounty. That would make fact-checking pay off.
A real problem is that most of the fact-oriented sources are paywalled, while the polemic sites, especially on the hard right, are free. Fox News and X are free, but the New York Times and the Wall Street Journal are paywalled.
graybeardhacker 25 minutes ago [-]
I pay for the Ground News app. It's an aggregator that (somehow) gets me all the articles on a topic, shows me how factual each source is and which way they lean politically. It summarizes the articles so I can ignore the click-bate headline and know whether I want to read more.
I'm honestly not sure why this isn't the standard. It solved all my news problems and fills all my news needs.
I'm honestly not sure what these tiny news sites that have paywalls are thinking. The chances of me paying a monthly fee for news from a single source, let alone a tiny, local, single source, are less than zero.
freetime2 14 minutes ago [-]
Does it give you access to the full content? Or just link through to the article (which may be behind a paywall)?
I would be willing to pay for content, but not for an aggregator.
mrguyorama 9 minutes ago [-]
Ground news is a YC alum isn't it?
It's almost certainly going to get enshittified eventually, but more than that, it purposely pushing a false "Left vs Right" narrative about news. That's part of the problem.
Also the way they summarize every story into just a few bullet points (which, if it isn't already written by AI, surely will be) IMO is actively downplaying important issues, in an attempt to defuse false energy in reporting of less important issues. Artificially downplaying serious stuff is as detrimental as artificially overplaying non-serious stuff.
The Google Pixel "news" feed has the same problem now that it does AI "summaries"
Like it's great that they aggregate a lot and show you articles from publications you wouldn't otherwise see, but I just cannot trust them in the future.
tinfoilhatter 14 minutes ago [-]
> ... shows me how factual each source is and which way they lean politically.
Fact-checkers and whatever you call people that gauge political biases aren't impartial sources of information. Someone pays their bills and those people typically have agendas besides delivering objective truth.
I'm not suggesting that paying monthly fees or paywalls are a solution to the problem either.
The real solution is to stop reading the news IMO. Let these companies go out of business and get replaced by something better. If one must read the news, just use an aggregator and archive.is for bypassing paywalls.
renewiltord 32 minutes ago [-]
You're going to put all the work into finding the news and doing the leg work. I'm going to make a site called NewsTheft.info that just says "YourNewsSite.com is reporting that <your content rewritten by an LLM>" and it's going to be free and people are going to use my thing. Then I'm going to shut it down when you all go bust. I am a rapacious eater of worlds. You can't stop me and the people love me because, since it's free, I can give them a better experience than you.
Information wants to be free.
theendisney 20 minutes ago [-]
And with your added layer of review the product would be superior.
I can think of many marketing formulas that would definitely work but since the game is not legwork but propaganda the industry should just die.
micromacrofoot 12 minutes ago [-]
who the hell wants to think about micropayments every time they read an article? microtransactions just suck outright, they create a ton of overhead for everyone involved — both use and implementation
not to mention that they're fundamentally incompatible with the american credit card cabal, which forces you into buying some goofy monopoly money that you're likely to overspend on regularly
claytongulick 19 minutes ago [-]
> who want to bury us in deepfakes, extreme right wing bullshit
It's a shame with articles like this that are otherwise insightful, they just lose me with sentences like that.
Like, if you don't have enough insight to recognize that bullshit is a general political issue, and has been forever, how can I rely on any other analysis you make?
ummonk 12 minutes ago [-]
Which tech billionaires are trying to bury us in extreme left wing bullshit?
glitchc 29 minutes ago [-]
No one reads print anymore. Most people nowadays consume their news either through a Youtube broadcast or a podcast. The news is produced for free and completely paid for through advertising. The folks using this site, we're in the (rather extreme) minority.
gertlex 23 minutes ago [-]
Do you think the category of people that "consume their news" via primarily reading headlines from aggregators (google/apple mobile built-in "news") is significant or no?
(this is a big part of my consumption, and is combined with scrolling HN/reddit headlines; often to paywalled sites, which leads me to mostly reading comment discussions on those two sites)
(edit: disclaimer after reading a few other comments: I use Android; so don't have personal experience with Apple News, which may in fact be significantly different/better product)
Rendered at 21:16:13 GMT+0000 (Coordinated Universal Time) with Vercel.
What I _would _do is pay a flat fee to subscribe to several publications.
That's the only path: to give people more value than they expect for less money than they expect.
It could be multi-tiered: the more publications you subscribe to, the less each costs. So like there's the $19 plan, the $29 plan, and so on. Some tiers are even ad-free.
You'd also need to nurture all of these subscribers with a sense of community, public radio style.
This is more likely to emerge in the newsletter space than in the traditional new space. Innovator's dilemma.
That isn't the case for news content. In news it's "reading this might be interesting" or being generous "knowing this might improve my life at some point".
That delay in outcome will kill micropayments because it again goes from a very easy calculation in your mind to "too hard" like Clay talked about.
My suggestion was as follows:
Start the article by providing the dry facts - the meat of the article - in a super condensed format, so people get it as quickly as possible. Then, ask for money to get the rest - the analysis, the "whodunit", the "how we got there", the background, the bio's, and everything else. And then tell people: "If this interests you, you can pay $0.xx to read the rest of our article about it, including: (insert bullet points I just mentioned)"
The first section acts as proof that the person writing the article did their research; the rest is for those who are genuinely interested in the topic. It prevents disappointment and tells you clearly and transparently what you're getting for you cents.
I don't think the company did it in the end. They're struggling.
In media generation, such as music, streaming, articles, etc the only thing that gets people to fork over money regularly is if they're a fan of some sort. The patronage system. That means they have to like you and come back to you so often that they'll feel a connection - and they'll want to support you out of the goodness of their heart. This is the strategy used by streamers, by buskers on the street, and by content creators of all sort.
The main issue with applying this to articles is that most news is discovered by way of google news, or a similar hub site, which sometimes will present news from you - but it won't happen often enough to create such a connection. One may ask if the frequency of this happening is deliberately that low, compared to social algorithms on other products, where return visits are encouraged - if you like a tweet, you get more tweets from that same person; if you like a short, you get more youtube shorts from that channel; and so on.
Ultimately for news you have to be so large that people will come to you on their own, without being funneled through google news. This works for huge news sites - the register, NYT, Golem, etc. There is no way for a small site to break through like that. I think the last time I've seen this get pulled off successfully - a website started from 0 generating a cult following - was Drudge Report.
In fact, if they charged $0.20 per story if you pay directly, or $0.05 per story if you pay out of your auto-reload wallet, I think that could incentivize users to subscribe.
Of course, it would have to be shared across every newspaper, and publishers hate that. Apple News is the closest it's gotten - the app sucks, but you can share articles into it to remove the paywall and that works great.
https://www.x402.org/
https://www.8004scan.io/networks
https://www.x402scan.com/
If they don't want to be stiffed on royalties like how musicians get pennies from Spotify, news sites will need to establish some sort of co-op to host this, and not rely on the likes of Meta or Apple, as tech companies have proven treacherous to the news biz many, many times before.
Add to this the huge race to the bottom (they are charging 3 cents for their article, read my summary for 2 cents) and you quickly begin to see why micropayments have never taken off.
Finally, I wrote a blog post along these lines with more detail[0]. For those who disagree, ask yourselves; would you pay me 2 cents before you click that link.
[0] https://sheep.horse/2024/11/on_micropayments.html
But I’m really curious how bad the free experience would have to become before people are open to paying a pittance?
The problem is that the horrendousness doesn’t drive people to pay, it drives them to social media.
And a big part of this is that local papers consider their online presence secondary to print. So paying will get you a physical newspaper and unlimited access to the worst site in the world
What about Blendle? They had NYT, WaPo and WSJ as launch partners in 2014 but give up on micropayments in 2023 citing "very low demand"
Or Flattr. Or Invisibly. Or Pico. Or Brave's goofy crypto token. Or Coil. The Washington Post themselves experimented with cheap "day passes" a few years ago but I guess they didn't work well enough to keep. Arguably Medium's rev share program was another failed attempt. Heck no less a content middleman powerhouse than Apple tried and mostly failed to do a rev share / micropayments scheme with Apple News.
I was very happy with my Apple News subscription because it has every English-language newspaper I've come across.
So Twitter acquired and killed it.
We already know the way. It's the cable/streaming model.
You pay for a single monthly subscription and get access to substantially all of the major news content.
What would need to happen for this to be possible? Cooperation between most of the major news outlets. Not cooperation in an anti-competitive sense, but willingness to participate in this sort of business model.
I'm a former news editor and left the industry because the business side couldn't figure out a viable business model.
I realize and feel deeply the loss we experience (especially at the local and state level) when quality journalism dies out, and I would love for the industry to recover.
But they're not going to do it unless they recognize that single-site subscriptions (or micropayment transactions) aren't going to cut it.
A music-streaming style option, where the user's monthly payment is distributed in proportion to the articles they read, might be better. (Although not without it's own issues)
The music model worked because a heavyweight like apple was able to come in and negotiate with a huge number of labels while simultaneously allowing access to unlabeled content. That expanded with Spotify, though they got there by effectively stealing the music for as long as possible until they were established.
I can't see how that'd work with news. Especially since so many of the news outlets exist and have been created to run propaganda for the owners. A decent number of them are effectively just funded by billionaires that want to push their agendas.
Is it the same subscription fee no matter what publications I read or how many articles? (If it varies directly based on what I'm reading then I think it is just micropayments.)
Publications with healthy subscription revenue like WSJ or the Economist are not going to be interested in participating unless they get paid a lot of money and/or can be assured it somehow will not cannibalize their direct sales.
Who owns the customer relationship? Publishers have been burned pretty much 100% of the time they cede that direct relationship to someone else.
Also, it's been tried: see Scroll, Apple News, Flattr, Coil, Brave BAT...
Flattr required installing an extension (sorry, no), Brave is a whole separate browser, Coil was based around cryptocrap.
Micropayments are friction, and if you put friction on top of the work of discovery, I will do something else with my time.
Also, how's the deal between the distributor and the news outlets? Do you get paid according to views or is it a flat fee?
But also, yeah, I do think the streaming financial incentives affect what music gets written and produced. Just not necessarily anything to do with cuss words.
That's why streaming services also failed. Imagine Beatles and gangster rap and heavy metal being on the same music platform? Fans would never accept that!
The news is toxic propaganda, and nothing more. Nothing actionable.
Avoid at all costs.
A real problem is that most of the fact-oriented sources are paywalled, while the polemic sites, especially on the hard right, are free. Fox News and X are free, but the New York Times and the Wall Street Journal are paywalled.
I'm honestly not sure why this isn't the standard. It solved all my news problems and fills all my news needs.
I'm honestly not sure what these tiny news sites that have paywalls are thinking. The chances of me paying a monthly fee for news from a single source, let alone a tiny, local, single source, are less than zero.
I would be willing to pay for content, but not for an aggregator.
It's almost certainly going to get enshittified eventually, but more than that, it purposely pushing a false "Left vs Right" narrative about news. That's part of the problem.
Also the way they summarize every story into just a few bullet points (which, if it isn't already written by AI, surely will be) IMO is actively downplaying important issues, in an attempt to defuse false energy in reporting of less important issues. Artificially downplaying serious stuff is as detrimental as artificially overplaying non-serious stuff.
The Google Pixel "news" feed has the same problem now that it does AI "summaries"
Like it's great that they aggregate a lot and show you articles from publications you wouldn't otherwise see, but I just cannot trust them in the future.
Fact-checkers and whatever you call people that gauge political biases aren't impartial sources of information. Someone pays their bills and those people typically have agendas besides delivering objective truth.
I'm not suggesting that paying monthly fees or paywalls are a solution to the problem either.
The real solution is to stop reading the news IMO. Let these companies go out of business and get replaced by something better. If one must read the news, just use an aggregator and archive.is for bypassing paywalls.
Information wants to be free.
I can think of many marketing formulas that would definitely work but since the game is not legwork but propaganda the industry should just die.
not to mention that they're fundamentally incompatible with the american credit card cabal, which forces you into buying some goofy monopoly money that you're likely to overspend on regularly
It's a shame with articles like this that are otherwise insightful, they just lose me with sentences like that.
Like, if you don't have enough insight to recognize that bullshit is a general political issue, and has been forever, how can I rely on any other analysis you make?
(this is a big part of my consumption, and is combined with scrolling HN/reddit headlines; often to paywalled sites, which leads me to mostly reading comment discussions on those two sites)
(edit: disclaimer after reading a few other comments: I use Android; so don't have personal experience with Apple News, which may in fact be significantly different/better product)