Recently rereading William Gibson's "Pattern Recognition" and I'm struck by his belief that certain art or memes are objectively good and destined for virality. I think both Gibson and this author are wrong. No content is intrinsically destined for success. There are countless amazing artists, available to anyone. Any sort of quality, insight, talent, novelty are table stakes. If someone is big, they're either extremely lucky, they got in on the ground floor, or there's marketing money behind them.
SL61 7 hours ago [-]
It doesn't surprise me at all that this is going on. There are lots of social media fan pages that are run by real people who post real content 99% of the time but are willing to post promo material for a fee. Usually that fee is pretty high, easily $100-500 depending on the account's follower count, with different price points for how long it stays up (pay more for a permanent post, pay less and it gets deleted after X number of hours). It's really effective because those accounts already have a well-established presence and function as tastemakers.
cobbzilla 8 hours ago [-]
Modern payola. Fascinating but not entirely unpredictable. I’m excited by the focus on hyper-local, authenticity is the scarce resource. Great artists are usually not the best marketers, but nothing beats “I am here, this is real”. No amount of algorithmic magic can create that experience.
girvo 8 hours ago [-]
> Great artists are usually not the best marketers, but nothing beats “I am here, this is real”.
Agreed 100%, which is why my local city's (Brisbane) post-rock scene of the 2000s-2010s was so important to me
But it's also why despite being phenomenal musicians, they all worked normal jobs (even those related bands who were indie-rock enough to be played on Triple J even though they weren't) and they've all stopped playing because touring loses money.
I will always have the music and the years of amazing experiences and the photos of the shows I took, but hyper-local means niche and niche means unsustainable, I think.
cobbzilla 5 hours ago [-]
Yeah art is art, it’s never paid well generally. You do it because you love it, and your audience loves it. And that is awesome.
And then commerce is commerce, and you make money and more money means you did something good.
And then you put the two together and it’s the same shit we’ve seen for thousands of years. tbh no surprises! This is all as expected.
There’s still phenomenal live music in every city I’ve ever visited, to the present day. Just go out and find it, it’s not hard!
Support live local music
jfengel 7 hours ago [-]
I have found that the great artists you've heard of tend to also be great marketers, or at the very least found great marketers.
I know quite a few extremely talented artists who could never crack the marketing, and so nobody else has ever heard of them. Even local fame requires a fair bit of hustle. Talent alone doesn't get you there.
cobbzilla 5 hours ago [-]
Could this be confirmation bias?
Isn’t this the point of the unique & real discovery process that actual connoisseurs of an art form participate in? We find you (great artist), because you are brilliant at your art but terrible at marketing.
Then you might become popular because
1) we (the finders, the influencers) talk about you (I mean personally here, friend to friend, in person, not social media) and
2) if your art has broad appeal, it just needed the marketing. word of mouth marketing is the most authentic kind so of course it’s being faked!
There are many artists that I love that “no one has ever heard of” and that’s fine! At some point, some of them will make something with broad appeal and it’ll catch on.
There’s money at stake so of course people are trying to juice the process, but that’s been going on for a very long time, hence my original reference to payola (pay to play on radio) which started in the 1930s!
None of this payola bullshit takes anything away from the true talent producing amazing art today! It just means, as it always has, that if you want the good stuff you have to do your own research. Most are too lazy and that’s fine! They have other interests. But the art form itself does not suffer because there exist grifters who distort mass perception. Connoisseurs are less interested in mass perception.
cobbzilla 4 hours ago [-]
As a counterpoint to my own argument above — the Ramones made more money selling T-shirts; every artist must market somehow; so yeah it’s definitely more complicated, I am presenting an oversimplified view.
Reminds me of "a terrible project with a great slide deck might end up decent. A great project with a terrible slide deck won't even exist."
In the real world there is no If You Build It They Will Come, you've got to get the word out
doctorpangloss 4 hours ago [-]
Not at all. Saying something like that is the loudest signal for how out of touch you are with how audiences are made.
From the article:
> "...it’s like the first thing that they see or that first comment that they see is their opinion even when they haven’t heard the whole album.”
What is this trying to say? For every 1 person who thinks about truth in some independent way, I don't care if it's spiritual or because they do scientific tests for what the best music is or all of this other stuff; there are 19 people who are, "LIKES = TRUTH".
Are you getting it? That has nothing to do with payola or authenticity or scarcity or whatever. You have no idea anyway, you've never had to make a creative product. Likes = truth. Authenticity is the seeming unlikelihood that social media content authors are bought and sold. It's the OPPOSITE of what you think. It is the OPPOSITE of payola. And look, they're right. The vast majority of opinions on TikTok are not paid for. This is the OPPOSITE of radio.
cobbzilla 4 hours ago [-]
> Likes = truth
sounds like pop culture = art
which is obviously not true
adamtaylor_13 4 hours ago [-]
Pieces like this all seem to be written with an unspoken assumption that anyone who wants to make a living wage from being an artist should be able to, as if it's some sort of right.
It would be nice if that were true.
AI has exacerbated this issue. Suddenly we're faced with the uncomfortable truth that much of human artwork is "mid" as the kids would say and people aren't willing to pay for songs, writing, and/or graphics the way they otherwise might.
Anyway, I'm very curious if anyone has a good argument for why anyone who wishes to be an artist is owed a living wage for merely their desire to be recognized as economically valuable.
conception 3 hours ago [-]
Software engineers should be asking themselves that same question day in and out. All know workers actually. The cost to produce art has dropped to zero. The cost to get knowledge on a topic - effectively zero. The cost to write basic software - effectively zero. The cost to produce today’s software will never be higher than today. In six months the chances that it’s significantly cheaper to do so are very high.
onion2k 2 hours ago [-]
The cost to produce art has dropped to zero.
The cost to produce an image has dropped to pretty much zero, but whether an image is 'art' is a question people have been struggling with for a long, long time. Art is usually considered to be the expression of something more meaningful than just making a picture, and in order to express something as a work of art you need to live, feel, and experience that thing (or a proxy of that thing.) There's a reason why we have entire art movements called things like "impressionism"; that's the artist creating what they believe impressed something on themselves, and trying to transfer some of that feeling on to the viewer of their artwork.
That is entirely missing in AI generated artwork.
The problem for artists is that very few people care about that aspect of art, and just want something nice to hang on a wall.
jemmyw 2 hours ago [-]
I think that AI isn't the only thing exacerbating this issue. More people are doing artistic like things as hobbies. The internet makes it easier to learn and the cost of entry has gone down - paints, canvases, brushes, guitars, pianos, film equipment, the low end has gone up in quality and down in price.
I do some painting and I've met quite a few local artists. Some are amazing and some not so much. I haven't met anyone making a living from it though, not the creative stuff anyway. A couple of them do make a living by doing commercial work. One friend, who seems to try the hardest, does book illustrations, runs classes, prints and sells her own work, and makes a loss every year so is supported by her partner, who is a builder.
There are two art galleries in town. I go to both regularly. The work has never been flying off the shelves. And some of it deserves to.
None of the above has anything to do with AI. It was the same before AI, and AI doesn't paint physical pictures anyway. I've seen some digital art prints but they're really not popular for whatever reason.
To answer your question then: my argument is that most artists don't expect to earn a living from it at all. And if more people are engaged in creation (not a bad thing) then it would logically follow that there is less chance of making money.
Probably the most tragic thing in my opinion is that if I visit the art exhibition for my local town, the artwork on display is wonderfully varied in quality, style and imagination, and when I visited a national gallery recently displaying the works of modern artists who have "made it" to that level, it was all absolute shite. Actual technical ability seems to be being relegated to poverty artists.
palmotea 3 hours ago [-]
> Pieces like this all seem to be written with an unspoken assumption that anyone who wants to make a living wage from being an artist should be able to, as if it's some sort of right.
Comments like yours seem to be written with the unspoken assumption that everyone's life should be hard unless they can please the market, which technology makes increasingly difficult. It's deeply anti-human.
> AI has exacerbated this issue. Suddenly we're faced with the uncomfortable truth that much of human artwork is "mid" as the kids would say and people aren't willing to pay for songs, writing, and/or graphics the way they otherwise might.
Is that news to anyone? But mid people exist, they worthy people, and they need to eat. AI is leading us to a dystopia where, unless you're in the top 0.1% of talent, the market has no use for you. And guess what happens to you then?
> Anyway, I'm very curious if anyone has a good argument for why anyone who wishes to be an artist is owed a living wage for merely their desire to be recognized as economically valuable.
Because that was the last promise the tech bros made: our tech will replace you, then you get to be an artist, be creative! Now it will take your creative job, and free you up for draining monitoring tasks and manual labor.
y-curious 3 hours ago [-]
People are only willing to pay for quality, mostly. I can’t just say that I’m a neurosurgeon because I want to be one. There has always been reward for merit and suffering for lack of merit.
Nothing “anti human” about social Darwinism
wolvesechoes 4 minutes ago [-]
> There has always been reward for merit and suffering for lack of merit.
But conflating merit with economical value is very recent invention.
> Nothing “anti human” about social Darwinism
It didn't arise until rise of capitalism and bourgeoise (lack of) morality. For most of human history, and among countless cultures, social Darwinism wasn't the case.
Peak ideology, btw.
jwpapi 8 hours ago [-]
I’ve noticed a lot of fake Tik Tok comments recently and was wondering already..
Rendered at 07:30:04 GMT+0000 (Coordinated Universal Time) with Vercel.
Agreed 100%, which is why my local city's (Brisbane) post-rock scene of the 2000s-2010s was so important to me
But it's also why despite being phenomenal musicians, they all worked normal jobs (even those related bands who were indie-rock enough to be played on Triple J even though they weren't) and they've all stopped playing because touring loses money.
I will always have the music and the years of amazing experiences and the photos of the shows I took, but hyper-local means niche and niche means unsustainable, I think.
And then commerce is commerce, and you make money and more money means you did something good.
And then you put the two together and it’s the same shit we’ve seen for thousands of years. tbh no surprises! This is all as expected.
There’s still phenomenal live music in every city I’ve ever visited, to the present day. Just go out and find it, it’s not hard!
Support live local music
I know quite a few extremely talented artists who could never crack the marketing, and so nobody else has ever heard of them. Even local fame requires a fair bit of hustle. Talent alone doesn't get you there.
Isn’t this the point of the unique & real discovery process that actual connoisseurs of an art form participate in? We find you (great artist), because you are brilliant at your art but terrible at marketing.
Then you might become popular because 1) we (the finders, the influencers) talk about you (I mean personally here, friend to friend, in person, not social media) and 2) if your art has broad appeal, it just needed the marketing. word of mouth marketing is the most authentic kind so of course it’s being faked!
There are many artists that I love that “no one has ever heard of” and that’s fine! At some point, some of them will make something with broad appeal and it’ll catch on.
There’s money at stake so of course people are trying to juice the process, but that’s been going on for a very long time, hence my original reference to payola (pay to play on radio) which started in the 1930s!
None of this payola bullshit takes anything away from the true talent producing amazing art today! It just means, as it always has, that if you want the good stuff you have to do your own research. Most are too lazy and that’s fine! They have other interests. But the art form itself does not suffer because there exist grifters who distort mass perception. Connoisseurs are less interested in mass perception.
https://news.ycombinator.com/item?id=47473673
In the real world there is no If You Build It They Will Come, you've got to get the word out
From the article:
> "...it’s like the first thing that they see or that first comment that they see is their opinion even when they haven’t heard the whole album.”
What is this trying to say? For every 1 person who thinks about truth in some independent way, I don't care if it's spiritual or because they do scientific tests for what the best music is or all of this other stuff; there are 19 people who are, "LIKES = TRUTH".
Are you getting it? That has nothing to do with payola or authenticity or scarcity or whatever. You have no idea anyway, you've never had to make a creative product. Likes = truth. Authenticity is the seeming unlikelihood that social media content authors are bought and sold. It's the OPPOSITE of what you think. It is the OPPOSITE of payola. And look, they're right. The vast majority of opinions on TikTok are not paid for. This is the OPPOSITE of radio.
sounds like pop culture = art
which is obviously not true
It would be nice if that were true.
AI has exacerbated this issue. Suddenly we're faced with the uncomfortable truth that much of human artwork is "mid" as the kids would say and people aren't willing to pay for songs, writing, and/or graphics the way they otherwise might.
Anyway, I'm very curious if anyone has a good argument for why anyone who wishes to be an artist is owed a living wage for merely their desire to be recognized as economically valuable.
The cost to produce an image has dropped to pretty much zero, but whether an image is 'art' is a question people have been struggling with for a long, long time. Art is usually considered to be the expression of something more meaningful than just making a picture, and in order to express something as a work of art you need to live, feel, and experience that thing (or a proxy of that thing.) There's a reason why we have entire art movements called things like "impressionism"; that's the artist creating what they believe impressed something on themselves, and trying to transfer some of that feeling on to the viewer of their artwork.
That is entirely missing in AI generated artwork.
The problem for artists is that very few people care about that aspect of art, and just want something nice to hang on a wall.
I do some painting and I've met quite a few local artists. Some are amazing and some not so much. I haven't met anyone making a living from it though, not the creative stuff anyway. A couple of them do make a living by doing commercial work. One friend, who seems to try the hardest, does book illustrations, runs classes, prints and sells her own work, and makes a loss every year so is supported by her partner, who is a builder.
There are two art galleries in town. I go to both regularly. The work has never been flying off the shelves. And some of it deserves to.
None of the above has anything to do with AI. It was the same before AI, and AI doesn't paint physical pictures anyway. I've seen some digital art prints but they're really not popular for whatever reason.
To answer your question then: my argument is that most artists don't expect to earn a living from it at all. And if more people are engaged in creation (not a bad thing) then it would logically follow that there is less chance of making money.
Probably the most tragic thing in my opinion is that if I visit the art exhibition for my local town, the artwork on display is wonderfully varied in quality, style and imagination, and when I visited a national gallery recently displaying the works of modern artists who have "made it" to that level, it was all absolute shite. Actual technical ability seems to be being relegated to poverty artists.
Comments like yours seem to be written with the unspoken assumption that everyone's life should be hard unless they can please the market, which technology makes increasingly difficult. It's deeply anti-human.
> AI has exacerbated this issue. Suddenly we're faced with the uncomfortable truth that much of human artwork is "mid" as the kids would say and people aren't willing to pay for songs, writing, and/or graphics the way they otherwise might.
Is that news to anyone? But mid people exist, they worthy people, and they need to eat. AI is leading us to a dystopia where, unless you're in the top 0.1% of talent, the market has no use for you. And guess what happens to you then?
> Anyway, I'm very curious if anyone has a good argument for why anyone who wishes to be an artist is owed a living wage for merely their desire to be recognized as economically valuable.
Because that was the last promise the tech bros made: our tech will replace you, then you get to be an artist, be creative! Now it will take your creative job, and free you up for draining monitoring tasks and manual labor.
Nothing “anti human” about social Darwinism
But conflating merit with economical value is very recent invention.
> Nothing “anti human” about social Darwinism
It didn't arise until rise of capitalism and bourgeoise (lack of) morality. For most of human history, and among countless cultures, social Darwinism wasn't the case.
Peak ideology, btw.