I strongly believe A/B testing users without their knowledge and enthusiastic consent is unethical. If you don't have enough confidence in your changes to make them carte blanche, then don't make them at all. Users don't want their shit changing all the time.

> The skill of being a “creator” is not about maximizing views, retention, etc. It’s about finding creative ways to share stories, teach concepts, explore ideas, etc. Views, retention, etc. are all downstream of that.

this seems wildly naive